Email Marketing Service

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Email Newsletters

Many businesses and organizations send email newsletters to stay top of mind for their recipients. Most industrial businesses actually use email newsletters as the foundation of their email marketing program because they are great tools for educating customers and prospects about your business and showcasing employee profiles, company passion projects, and relevant graphics.

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Dedicated Emails

Dedicated emails, or also known as stand-alone emails, contain information about only one offer. For instance, you can notify your target audience about a new whitepaper you have released or invite them to attend an industry event that you are hosting.

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Lead Nurturing Emails

Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.

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Re-Engagement Emails

If metrics show that a portion of your subscribed client list has been inactive, it may be time to send out a re-engagement email to re-establish contact and goodwill. Asking for feedback is an excellent way to bring your business back to their minds, and if they respond, it’s a win-win; they’re again actively aware of your business, and you’ve got fresh feedback to work with for improving processes and marketing tactics.